Pakistan has always been an important part of Nokia’s growth strategy in their quest for ‘Next Billion’ and Nokia had been investing in the country extensively to develop the human resource and reaping it’s benefits as many of Nokia’s regional heads in the area are from Pakistan .
Pakistan loves their Nokia too , at one time , the brand was synonymous for a mobile phone and even now when Nokia’s worldwide share is dwindling , Pakistan’s love for Nokia can be seen on their FaceBook page which is now crossing 410000 Likes
Showing their dedication for Pakistan and portraying it’s positive image , Nokia on 15th May 2012 , is going to hold their Global Launch from Karachi Pakistan .
Now these are not going to be the high end devices as the ‘Next Billion’ strategy does not cover it but the feature phones with Internet Capability to give millions of people in the country their first interaction with the net on their mobile devices.
Pakistan is one of the few countries where mobile internet is available at throwaway rates thanks to competition amongst 5 major operators so availability of high quality devices at low rates will further boost internet penetration in the country.
From Nokia Corporation Mr Imran Khalid Mehmood ( former GM Nokia Pakistan ) - VP Near East now based in Saudi Arabia and Mr Saulo Passos - Director Mobile Phone Communications based in UK will be addressing the Media.
As part of the selected group of invitees I will be attending the event and will keep you informed of the proceeding through Twitter so don’t forget to follow me @schawlaf
Nokia is continuously working on making the value rich features affordable to all price points. The new Nokia devices don’t just offer optimized and affordable internet but at the same time flaunt a stylish design that will cater to a variety of lifestyles. The devices will prove to be a true enabler in providing the people of Pakistan and the consumers from other growing economies with their first internet experience on mobile phone. Having internet on mobile phone opens up doors for new opportunities for the masses and helps them follow their dreams.
I have attached is the e-invite of the MEDIA launch event which will take place on 15th May 2012 at The Marquee, Marriott Hotel, Karachi from 12pm onwards. We will have Global and regional spokesperson from Nokia to share their thoughts on emerging markets and the new devices.