Lumia 535 , the first Microsoft Mobile branded device today got launched amidst much fun fare in Karachi. The event holds significant importance for Microsoft Mobile and their affiliate Syntax Communications as it’s the first launch event for Lumia 535 to be held across the world and they sure made it a memorable one.
Unlike the previous Nokia / Microsoft Mobile launched where the theme was all global , this time , Syntax Communication team , went all local with the world famous Truck Art Theme.
Truck Art of Pakistan , is famous through out the world and is the identity of the country and with the theme prevalent everywhere from the banners , to scarfs being worn by Microsoft Mobile officials it was a colorful event.
Beside colorful truck art , Pakistani buses and trucks are also famous for the one liners written behind them and Syntax Communication team carrying on with the theme also made full use of it , such as
- Lumia 535 ki Dewani ” ( Crazy about Lumia 535)
- Lumia Le Hasad Na Kar ( Jealous Much , Get a Lumia )
- Papy Yar Lumia 535 Check Kar ( Dude check out the Lumia 535)
- Jan De Jan de Lumia Annde ( Know it , Lumia is coming )
- Dekhne Mai Piyara Lumia 535 Hamara ( Lumia 535 looks gorgeous)
The event started with a flash mob , sing and dance choreographed routine with Microsoft Mobile Team arriving in a Truck Art adorned classic Volkswagon Bettle
On stage were Anca Ventura , Senior Product and Portfolio Manager &MP Lead Near East and North Africa , also flew in from Dubai for the event along with Mr Kamran Masood Niazi , Communications Manager for Microsoft Devices and Ammar Ahmed Product and Portfolio Manager conducted the event and informed the audience about Lumia 535 and officially launched the product in Pakistan.
With 5MP , front and 5MP back Camera , Lumia 535 is the perfect selfie phone and along with Nokia team we did attempt to take a selfie with all the audience , but the results were a bit messy due to our lack of experience 😉
Overall Lumia 535 launch in Pakistan was a remarkable event setting the localization standard for other brand launches both localy and internationally.
Below is a collage of all the photos from the event along with the bloopers.